Are You Too Old To Start A Digital Brand?
Systeme io is an all-in-one for Digital Business Owners
I have partnered with Systeme io for Years and Continue to use it to Create high-converting cart pages, funnels, affiliate campaigns, courses, and more...
Systeme io is an all-in-one for Digital Business Owners
I have partnered with Systeme io for Years and Continue to use it to Create high-converting cart pages, funnels, affiliate campaigns, courses, and more...
You have more Experience
Your years of experience provide a wealth of knowledge and stories that younger creators just don't have.
I started creating when I was in my early to mid twenties, and I ended up switching brands at least 5 times of which none were successful.
Why did I switch back and forth so much?
I was inexperienced in life and did not know what exactly to talk about. After a few months of setting up, creating content, the excitement wore off and because I was not stable enough in my message, I would start doubting myself, start doubting the message.
I would go back to the drawing board, I would rebrand, start the process all over again. Another 3 months would go by, I would have a little bit of success, but I was never giving myself enough time to break through to get to that point because of my personal lack of knowledge and life experience.
You have a More Established Network
You have a broader network of contacts built over your career. These contacts can be leveraged for collaborations, for opportunities.
This is really a game changer if you know how to utilize it.
Even if you have a small contact list, you have more than most younger creators simply because you've been alive longer and you've been able to make more connections.
You are More Financially Stable
Older creators often have more financial resources to invest in their brand without the pressures faced by younger creators who are maybe just starting out.
Things like disposable income, more stable work, probably, these provide consistent cash flow and a little bit more wisdom in spending.
All of these can be great advantages to starting out your brand.
Your Unique Perspective
Your viewpoint is valuable, and this viewpoint can fill gaps in the market that younger creators might not see yet or fully understand. This comes down to life experience, and with more life experience, you just have more to share.
I often talk about making sure you are doing or you have done what you are planning to create and teach on.
This is very important, especially for older creators, I believe this can come more natural if you've spent 10 years in a trade versus just starting out in that trade, the person that spent 10 years will have naturally much more to talk about, much more to discuss, because they have not just learned about it, but they've lived through that process.
Access to More Resources
You can accelerate the process for yourself more than someone just starting out in life. I highly recommend you take accelerated courses. You invest in tools early on to speed up the process that younger creators may not be able to do as quickly.
This is what I did at 38, and it really helped me accelerate my growth in just a few years. From my mid twenties to my mid thirties, I created a few brands, I quit those brands, then I moved on in life.
When I got to about 37, 38 years old, I made the decision I was going to go back into creating, I knew what I was going to create on, how I was going to do it because I was already living it prior to coming into creating on what I was going to talk about. What did I do at that point? I started taking courses, I started investing in tools into my business because I wanted to trim the learning curve down from 3 years to 5 years, down to 1 to 2 years.
Remember, the creator economy, it does not care how old you are, does not care about age, it all comes down to what value are you providing to your audience and are you finding ways to connect with them.
If you can do that, if you can do it well, you're going to have success over time. If it takes you 1 year or it takes you 10 years, who really cares if you're enjoying yourself and you're helping people in the process?
If you're interested in taking a targeted program into creating a content production system for yourself or creating your digital product business, I encourage you to check the links in the description, and I will see you in the next one.
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